Zodiac Pool Systems, Inc. Restructures Rebate Programs for Consumers to Support Dealers
"Get Rewarded" tiered rebate program offers rebates based on sales price
SAN DIEGO – Jan. 23, 2013 – Zodiac Pool Systems, Inc. has launched its new "Get Rewarded" rebate program for consumers who purchase Polaris® and Zodiac® branded automatic pool cleaners. This program, the largest consumer rebate program in the industry for automatic pool cleaners, will provide a strong incentive for pool owners to purchase the best selling cleaners throughout the 2013 peak pool season and will drive sales for dealers while protecting margins and enhancing brand credibility.
Under a tiered rebate schedule consumers will have the opportunity to earn a larger rebate based on higher net prices paid for cleaners within any of the following categories: suction, pressure or robotic, under both brand names. Zodiac's tiered program will provide a compelling enticement to support sales for all dealers across the industry while maintaining the value of Zodiac brands. Local pool companies that invest in providing service and education can leverage the tiered rebates in their stores to be more competitive in their local markets.
Qualifying cleaner models for the full in-season rebate include:
The tiered schedules will go into effect starting in late January at an off-season rebate level for select cleaners (Zodiac T5 Duo and MX8, Polaris 3900 Sport) through March 31, 2013. The full rebate program supporting in-season rebates will take effect from April 1 through Sept. 2, 2013, including the Labor Day holiday. Current rebate amounts are available on the company’s website. All rebates, paid as a VISA® Rewards card, must be requested via mail-in form with the original UPC code as proof of purchase within 30 days of product purchase.
According to Michelle Kenyon, vice president of marketing at Zodiac, the company is again taking a leadership position to support its retailers. "Zodiac invests millions of dollars each year in marketing and consumer rebates to drive a call-to-action and provide our dealers with promotional leverage throughout the year. Here again, we are leading the pool industry in being the first manufacturer to offer a tiered rebate structure that provides value for all consumers and equity for all dealers. We have received overwhelmingly positive feedback and support from the industry for this enhancement to an already very successful program."
Zodiac delivers best-in-class, national marketing, customer service, and media campaigns to drive sales. In 2013, Zodiac is revitalizing its Polaris Days and Zodiac Days promotional events that combine manufacturers’ rebates with local level store expertise and promotions. The rebate program will support unique promo codes to enhance Polaris Days, Zodiac Days, and other special events during the year. These events will be added to other programs including print and online advertising, direct mailers, PR, social media, and in-store merchandising. Zodiac has previously expanded its customer support to provide live chat and regional teams that meet the needs of both dealers and consumers.
About Zodiac Pool Systems Canada, Inc.
Zodiac Pool Systems Canada, Inc., a subsidiary of Zodiac Marine & Pool, S.A.S., is a global leader in swimming pool and spa products and services. The company's comprehensive product lines are marketed under the leading brand names of Zodiac®, Polaris®, Jandy Pro Series®, Baracuda®, Nature2®, and Cover-Pools®. Zodiac is the leading provider of premium, innovative pool and spa products and is committed to designing and producing the most energy efficient, earth-friendly pool products and systems available.
Learn more: www.zodiacpoolsystems.com or 800-822-7933.