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Zodiac Pool Systems Inc Launches New Jandy Pro Series Brand for Pool Professionals

ZODIAC POOL SYSTEMS, INC. LAUNCHES JANDY PRO SERIES BRAND FOR POOL PROFESSIONALS
Complete core equipment rebrand to roll out throughout 2011-2012 season.

SAN DIEGO – Aug. 4, 2011 – Zodiac Pool Systems, Inc. today announced the launch of its Jandy Pro Series® line of core equipment products targeted to pool professionals and master builders.

Zodiac, through its comprehensive family of brands, provides a complete system of pool products, from core equipment and controllers to automatic pool cleaners to alternative sanitizers, offering pool builders, servicers, retailers, and consumers smart technologies and energy efficiencies to maximize value, save time, and simplify pool maintenance. Zodiac’s enhanced focus and investment in pool industry professionals has led the company to the strategic rebranding of its core equipment offering under the new Jandy Pro Series by Zodiac identity. This summer and throughout the coming year, a number of products will be introduced under the Jandy Pro Series brand, starting with the new VS FloPro™ Variable-Speed Pump, which launched August 1. The new Jandy Pro Series will begin to roll out at the end of the 2011 season, and will include a fresh new logo and collateral design aimed at conveying the premium nature of the brand and features designed for the discerning professional user.

“Jandy has a great history as a pioneer in the pool-building industry. As we move forward in building recognition for Zodiac Pool Systems, we believe it is important to honor the strengths of the brands within our portfolio. Jandy has always been known for its premium products, great customer support, and for helping pros grow their businesses,” said Tony Prudhomme, president of Zodiac Pool Systems. “By clearly identifying the professional-grade products under the Jandy Pro Series brand, we reaffirm our commitment to traditional Jandy values while continuing the commitment to technology innovation that Zodiac embraces. We think it’s the best of both worlds.”

Core equipment products included under the Jandy Pro Series brand are pumps, filters, heaters, heat pumps, water purification systems, valves, lighting, in-floor cleaning systems, and water leveling. The Jandy Pro Series brand will make it easier for pool professionals to identify and choose the products that together give the consumer the most energy efficient and maintenance-free pool available.

“Jandy is a powerful name that both professional dealers and consumers have come to know and trust, so we believe it is important to continue to develop the brand, maintaining our core strategy of customer care that is second to none,” said Vance Gillette, vice president of business development for Zodiac Pool Systems and formerly executive VP of Jandy when it was a standalone company. “Incorporating Zodiac’s innovation focus, Jandy Pro Series products will be the most technologically advanced, easiest to install, and energy-efficient system, focused on delighting the customer! Pros will know, you can always trust the Jandy Pro Series brand.”

About Zodiac Pool Systems, Inc.
Zodiac Pool Systems, Inc., a subsidiary of Zodiac Marine & Pool, S.A.S., is a global leader in swimming pool and spa products and services. The company’s comprehensive product lines are marketed under the leading brand names of Zodiac®, Polaris®, Jandy Pro Series®, Baracuda®, Nature2®, and Cover-Pools®. Zodiac is the leading provider of premium, innovative pool and spa products and is committed to designing and producing the most energy efficient, earth-friendly pool products and systems available.

To learn more about Zodiac, visit www.zodiacpoolsystems.com or call 800-822-7933.

Contacts:
Beth Walsh
Clearpoint Agency for Zodiac Pool Systems
760-230-2424
Beth@clearpointagency.com

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Note: ZODIAC® is a registered trademark of Zodiac International, S.A.S.U., used under license.

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